I checked into a hotel today and was told, "Sorry, we only have rooms on the second floor. Will this be OK?" Funny thing is, why would I care if it is on the first floor or not? I also realized that I've heard similar comments at hotels and motels a lot of times. I'm young, able and traveling alone without a stack of luggage, but the way the question is repeated over and over tries to force me into thinking that I won't be happy if I don't get the first floor.

Thus, an industry is teaching its clients that (at least) half of its product is not 100% and you should be dissatisfied if you don't get the first floor when often it really just doesn't matter.